Chilean Miners Will Be Rescued Wearing $450 Oakley Shades!

10.12.2010 | |

All eyes are on the the Chilean Miners at this very moment. I saw this article posted by one of my friends on Valentin Gacon and I believe this has to do with fashion, and not only that but this is fashion at its best ... Serving for a good cause.

The has reported that:

"The miners will emerge wearing the sunglasses, donated by the American company, Oakley, which will provide 100 per cent protection from ultraviolet light. Medics have warned of damage to the miners' retinas when they reach daylight after so long underground. The men will also be given medication to protect against common germs to which they have become unaccustomed after so long underground."

So now lets go into detail what and how much these glasses are worth.

So they are $450 a pair x 33 miners =$ 14850

I love that Oakley has done this. No one asked them to, and for them to take it upon themselves to do it, serves a great human like purpose for the company. Also I must say they have a great marketing staff because this also is a fantastic way to show the world " Hey look! Our sunglasses are so good, this is what they are made for, for protecting sensitive eyes from UV lights."


  • Oakley HDPolarized -Minimized glare via technology that produces the best polarized lenses on the planet with greater than 99% polarization efficiency (optional)
  • Optimized peripheral vision and side protection of 8.75 base lens curvature
  • Optical precision and impact resistance that meets or exceed Z87.1 optical and high impact standards
  • Comes standard with Oakley HYDROPHOBIC™/Oleophobic anti– smudge lens coating on all lens options
  • UV protection of PLUTONITE® lens material that filters out 100% of UVA/UVB/UVC& harmful blue light up to 400nm
  • Patented XYZ Optics® for maximum clarity at all angles of vision
  • Glare reduction and tuned light transmission of Iridium lens coatings (optional)
To give you more of a visual of what all the specifications of the lens mean for the miners eyes Ive taken an example from from the actual lens of the specific sunglasses the miners were given and its amazing what a difference these will make.

Naked Eye (Click to enlarge+)

With Oakley sunglasses.
Big Difference right!!

I must say ...

" Machinery used to in the rescue =Millions of dollars, Oakley sunglasses for 33 miners= $14850, The rescue of 33 miners alive after 69 days trapped underground= PRICELESS."

*Credits Full Article -Photographs